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CRM and ERP Integration Drives Better Customer Experiences

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With a drive for automation, today’s enterprises are integrating their core business systems to streamline business processes, drive profitability, and improve customer experiences. Two core systems include customer relationship management (CRM system) and enterprise resource planning (ERP system). These systems hold valuable customer data, but when they are not integrated, businesses cannot connect customer information[…] Read the full article here.

The post CRM and ERP Integration Drives Better Customer Experiences appeared first on SnapLogic.


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